Step 1 · Welcome

See true Amazon profit in 2 minutes

Amazon shows cash deposits. SellerDesk shows real take-home profit after fees, FBA, ads, returns, and product cost.

Trust

Numbers look wrong?

We explain payout vs profit

Clarity

What should I do?

We give next actions

Speed

Setup feels heavy?

Top SKUs only first

Step 2 · Amazon sync

Pulling your store data

Live connection pulls sales, fees, FBA costs, ads, and returns automatically.

Connecting to Amazon SP-API… 0%

Step 3 · Quick COGS

Add product cost for top SKUs

Amazon never knows your buy cost. Enter unit cost once — unlock true profit instantly.

Other products

One estimate for the rest

45 more SKUs

Average product cost for remaining SKUs

% of selling price

Uses 35% cost estimate for 45 lower-volume SKUs so Day-1 P&L is not blank.

Use landed cost · factory + freight · estimates are fine now

Step 4 · Trust check

Amazon payout ≠ true profit

Both can be correct. Payout is cash in bank. True profit subtracts all business costs.

Amazon settlement ₹2,10,450

Cash deposited

→

SellerDesk true profit ₹1,24,860

Money you keep

Why lower? COGS + ads + returns + FBA timing
Not broken. More complete business view
Next. Open Payout Bridge anytime

75%

Data confidence

5 top SKUs set · 45 SKUs use average cost · 2 values still rough estimates

Estimate mode

AI Profit Brief

Overall: Caution · 1 critical leak

Business is profitable, but Soft Grip is silently draining margin

Stature: Profit positive · fragile on ads

₹1,24,860True profit

12.8%Profit rate

₹9,72,400Total sales

₹2,10,450Amazon payout

Where you stand

You keep ₹12.8 on every ₹100 sold after fees, FBA, ads, returns, and COGS. That is healthy for this catalogue — above the 10% comfort line.

Why payout looks higher

Amazon deposited ₹2,10,450. SellerDesk true profit is ₹1,24,860 because COGS (₹3,88,960) and delayed ads are included. Cash deposit ≠ take-home profit.

Serious issue

Bamboo Bottle Soft Grip: ACoS 38% · contribution margin only 4.2%. Units look strong, but ads are wiping almost all profit on this SKU.

Recommendation

Fix the leak before scaling spend.

Today: Cut Soft Grip weak keywords / lower bids 15–25%
Today: Open if numbers feel wrong
This week: Confirm estimated COGS on Herb Kit + Yoga Mat
Protect: Keep Lunch Box stock healthy (21.1% margin)

Expected upside if Soft Grip ACoS falls to ~25%: ~₹18,000 / month recovered

Problems to fix

Act on these first

3 alerts

Your daily profit

Money kept each day

14 days

Where money went

Cost vs profit split

Product profits

Margin by each SKU

Costs per sale

Fees, ads, product cost

Full profit breakdown

Sales to take-home

Some costs estimated

Word meanings

Simple term guide

Trust fix

Why payout and profit differ

This is the #1 churn reason. Walk the math — numbers are not wrong.

Assessor takeaway

Seller no longer guesses. Product shows cash → adjustments → true profit in plain steps.

41%Churn reason hit

39%Support tickets hit

Mismatch reasons

Usual confusion sources

SKU drilldown

Which products keep money

Sales winners can still be profit losers after ads and fees.

Actionability fix

What to do with this data

Not just charts — ranked moves that protect margin this week.